In today’s technologically advancing world information is generated 24/7. Relevant or not you can find content on anything and everything. And with this transformation, and the idea of a passive audience; in that we sit like couch potatoes and are spoon-fed everything we come across. We are able to now decide and generate the information that appeals to us all through the power of the online world; we have shifted accordingly and turned into the generative public.
This has therefore resulted in the dropping of support in legacy media whereby you can now witness what you see on the television and much more through this online persona. The line is blurred between the entrenched states of the ‘audience’ and ‘author’ where individuals can pick and choose.