Marvel has been in the Trans-Media game for quite some time and is one of the contenders most valuable player. The content whereby spreads through a number of platforms maximizes the amount of consumers intriguing them into an immense fictional world. I have refected this in my Prezi presentation exploring what Trans-Media is and how Marvel explores this notion.
McLuhan’s term ‘The Medium Is The Message’ is greatly emphasized through this practice enhancing the engagement of audiences on many different level increasing an understanding of the text. Maintaining, interest, dialogue and stimulus.