The #hashtag has been identified as a fundamental aspect in the world of social media, it acts as a catalyst in the development and activity of one’s online presence and persona. It has the ability to send droves of new audiences to your content and at the same time give you the opportunity to find your target collective.
In this video I explore and emphasise the power in which the user generated sign (#) beholds and the ways it reaches out to from the micro public to the micro celebrities. As the technological world evolves around us it is expected that we learn it’s language and the hashtag is a key term in which will help us communicate to the world.
1) Vishal Pindoriya, #Hashtag Power, < http://sendible.com/insights/hashtag-power/ >
2) Digital Marketing, ‘Power of the hashtag’ < http://digitalmarketingphilippines.com/the-history-and-power-of-hashtags-in-social-media-marketing-infographic/ >
3) Marwick, Alice, boyd, danah (2011) ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The international Journal of Research into New Media Technologies 17(2) 139-158.