Distributed information networks are home to aggregators, that do not operate in catering to the legacy hit-driven model, but rather to the market of one, with in-built abundance and a line of niche content. The ‘Long Tail‘ effect refers to this notion of transit from passive scarcity to now an infinite extension of information generated by ‘produsers’. As we use platforms the side effects of our usage, improve the quality and value of the platform for us. Therefore it becomes a self-enforcing loop of information and function.
Aggregation of content therefore impacts the element of space, the decline in popularity to visit physical stores such as Blockbuster is due to “the rise of Netflix Inc.’s DVD-by-mail service, followed by the introduction of a subscription service that streams video over high-speed internet connections.” Unlike these distributors, who obtain their content which influenced by area, offline populations and legacy media. The 80% of niches found in the Long Tail can be focused upon by corporations such as Netflix and Amazon.
So now that content in all forms is free or worth virtually nothing, has it lost all worth? The attention of the consumer today is an integral factor that brings value to the platform being used. ‘Attention’ acts as commodity in this virtual shift, what we as audiences and producers consume and engage with heavily affects what is now profitable and available.
News Limted 2013, Blockbuster stores to close in US, date accessed: 25 August 2016, http://www.news.com.au/finance/business/blockbuster-stores-to-close-in-us/story-fnda1bsz-1226754926536.