Distributed information networks are home to aggregators, that do not operate in catering to the legacy hit-driven model, but rather to the market of one, with in-built abundance and a line of niche content. The ‘Long Tail‘ effect refers to this notion of transit from passive scarcity to now an infinite extension of information generated by ‘produsers’. As we use platforms the side effects of our usage, improve the quality and value of the platform for us. Therefore it becomes a self-enforcing loop of information and function.

Aggregation of content therefore impacts the element of space, the decline in popularity to visit physical stores such as Blockbuster is due to “the rise of Netflix Inc.’s DVD-by-mail service, followed by the introduction of a subscription service that streams video over high-speed internet connections.”  Unlike these distributors, who obtain their content which influenced by area, offline populations and legacy media. The 80% of niches found in the Long Tail can be focused upon by corporations such as Netflix and Amazon.

So now that content in all forms is free or worth virtually nothing, has it lost all worth? The attention of the consumer today is an integral factor that brings value to the platform being used. ‘Attention’ acts as commodity in this virtual shift, what we as audiences and producers consume and engage with heavily affects what is now profitable and available.


News Limted 2013, Blockbuster stores to close in US, date accessed: 25 August 2016,




5 thoughts on “BlockBusted.

  1. Great blog post! I like how you have linked the content to streaming services, something that we all use. There’s an article I found about the decline of cinema due to streaming services that develop your point further
    However, I do think if music and film industries went about content in a different way they may find their sales increasing. Industries like this would be better off creating partnerships with these streaming services and adding elements of worth to the products, such as, autographs, posters, collectors items to boost worth. But it does beg the question if the free element of these streaming sights would eventually out-rule value adding attempts?


  2. Your blog post was a great remediation of the weekly content and your meme was entertaining. It’s a shame that stores like Blockbuster and VideoEzy are facing a decline in customers, although it is far easier to just stream things online. Which young person doesn’t these days?! However, this following article puts an interesting spin on the topic – saying that video stores aren’t actually dead. Each to their own on this topic I guess! here it is, quite interesting!


  3. Your blog post was a great sum up of this weeks content! I get so sad when I hear about video shops going down hill, I remember going to them as a kid and wandering around the aisles wondering which movies I was gonna take home for the week. With new streaming websites, it’s more convenient for us to just watch these movies online rather than go out to the shop (sad reality tbh). Anyway, generally i think that if music and film industries were to change the way in which they produce content, it could generate more attention towards them and increase sales.


  4. Ah, the humble video store. Classic. I have a faint hope that they’ll come back one day with a niche customer base committed to a classic format, even if it is impractical, much like the resurgence of record stores. Speaking of which, I actually met a dude at uni the other day that collects VHS tapes. I digress…

    I totally agree that the long tail effect can lead to serious and worrying monopolization in the attention economy. With the giants like Netflix and Amazon, as you said, the idea that the marketplace could become dominated by one or two organisations is becoming a distinct possibility.


  5. It took a little bit for me to understand the long tail topic but your post summarizes it well. Your post also gives good insight into the topic. The links you put into the post were quite interesting as well! It also makes me a little sad that video/DVD rental shops have gone out of business although it’s quite understandable why.


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