Nowadays it’s hard to turn on a television without seeing food – whether it is cooking programs or lifestyle food commercials. Well, from what has originated in South Korea, the big food fad is watching strangers eating. The country is glued to live streams of other Koreans binge eating, to the extent that these eating individuals have now become nationwide micro-celebrities.
In my previous blog post I narrated my experience of diving into the highly popularised South Korean food trend of Mukbang, which recounted my consumption of over 60 minutes of consumption. This time I will be using the autoethnographic methodology to analyse my narrated experience – highlighting my key ‘EPIPHANIES’ and also the assumptions, histories and prejudices that I am bringing to the investigation. This enables reflection, in order to develop my insights into another culture.
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